I never liked the term Unicorn. It never made sense to me to aspire to something mythical and therefore of theoretical value.
I’ve written before about the risks associated with trying to make unicorns and the fact that entrepreneurs are the ones who bare the burden of the risks associated with a go big or stay home company building philosophy. Unfortunately, over the past several years, tech-entrepreneurship seemed to become synonymous with making unicorns. If you weren’t working toward a billion dollar valuation in short order, you were wasting your time and the time of all of the investors to whom you were pitching your business plan.
For entrepreneurs who – for the past five years – have been enamored to achieve unicorn status, it may be time to leave the…
