Cognitive Dissonance: Are you a technology or a service?

One of the trends I’ve observed over the past several years is that more and more technology entrepreneurs are starting service-delivery business.  By services businesses, I’m referring to the category of businesses that some venture investors refer to as technology-enabled services (“TES”). We at Meritage prefer the term network-enabled services (“NES”), which we think more accurately demonstrates the fundamental innovation in the business model, which is that there is a high-level of connectivity between the service delivery platform and the customer. Services is a big tent, so to ground it, put your mind on business models like SaaS, cloud computing, and even search.

Cognitive Dissonance: Are you a technology or a service?